More Metallica mayham..
Given all that Metallica has done, said, and been through in the last 20 years, what could they still do that would lead bloggers to ask, "What the hell is wrong with Metallica?" In this case, the answer is fairly pedestrian but still dumb: censor bloggers.
Here's the scenario: internationally known heavy metal band with long
history in the business invites music critics in London to listen to
six tracks off the band's forthcoming album. Those critics then write
reviews based on what they've heard. Despite the total lack of any
non-disclosure agreements and the fact that the band must have known what it was doing, its management then contacted the blogs in question and asked them to take down the reviews.
Actually, "asked" may be a polite way of putting it. The music blog
Blinded by the Hype
contacted The Quietus, one of the blogs that had run a review,
wondering what had happened to the piece. The answer, from editor Luke
Turner, was clear. "The Quietus kept our article up the longest and, as
no nondisclosure agreement had been signed," he wrote, "[we were] not
prepared to remove it merely due to the demands of Metallica's
management. We only removed the article earlier today to protect the
professional interests of the writer concerned."
Metallica Album Preview Cover-up?
Fri, 06 Jun 2008 15:38:28 GMT
Yesterday
UK bloggers The Quietus posted a preview of the new Metallica album
after hearing it at an invite-only session in London. Their coverage --
which you can still find here
-- is a relatively fair piece that discusses the hardship of being a
Metallica fan some twenty years after their epic, "...And Justice for
All."
The Quietus contributor "Bob Mulhouse" is circumspect
about the album's prospects, saying, "This album could be good, or it
could be mediocre – too much depends on the other four songs to make a
call at this point." Nothing out of the ordinary for a record review
after a one-time listen.
It came as something of a surprise then
to find that the internet had been expunged of any coverage of the
event. We emailed The Quietus editor Luke Turner about what happened.
He gave this response:
The story behind the removal
of the article runs as follows: Metallica held an album listening party
for selected music journalists in London this Wednesday past. One of
the writers was kind enough to write a piece about the album which, if
you were lucky enough to read it before it was taken down, was full of
praise about a return to form. At no point was the writer ask[ed] to
sign a non-disclosure agreement. The Quietus and other websites ran
pieces on the album, but were quickly contacted by Metallica’s
management via a third party and told to remove the articles. The
Quietus kept our article up the longest and, as no non-disclosure
agreement had been signed, [was] not prepared to remove it merely due
to the demands of Metallica’s management. We only eventually removed
the article earlier today to protect the professional interests of the
writer concerned (the piece was written anonymously). Seems Metallica’s
fear of the internet shows no sign of abating.
Interesting,
huh? We're still waiting for comment from Metallica's camp, and will
post their response when we receive it. Developing...
...unless this is all a genius move to keep Metallica's name in the news and drum up buzz for a new album that I, for one, had no idea was even in the works
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UPDATE: Metallica Says Its Sorry
June 14, 2008 - In its latest cybercontroversy, the heavy-metal band Metallica apologized for asking several bloggers to remove their online reviews of its untitled coming record, The Guardian of London reported. The band says the removal of the reviews was orchestrated by its management company, Q Prime, without the band’s permission.
In a statement on Metallica.com, its Web site, the band described its own reaction to the move.
Links to the reviews are now available on the site.